Hemingway’s Brewery Port Douglas has recently unveiled a new brew with a locally inspired design featured on the can.
The new 5.2 per cent Sunny Daze Hazy Pale Ale is the first hazy ale to be made at the brewery since mid-2019.
And to make the brew even more special, Hemingway’s Port Douglas’ own Steph Ager, designed the can, telling Newsport she drew her inspiration from the Port Douglas sunsets.
“I’m super excited to be able to do this can design, and especially with flexible packaging now, it’s exciting we can do more like this,” Ms Ager said.
“Where we are in Port Douglas, we see this scene a lot, it’s amazing at sunset. This is one of my most favourite things about living here, and it is the inspiration for this can artwork.
“The beer is delicious, I’m really excited we brewed a hazy like this, I think it will sell well. It’s not overly heavy or overly light, it’s really easy drinking.”
Head brewer at Hemingway’s Nico Leffler said the is ale a nice light orange colour with notes of Honeydew melon, strawberry aroma, supported by sweet orange tones.
“It’s really full, soft, pillowy mouthfeel thanks to generous addition of oat’s, I’m really happy with it,” he said.
The beer even comes with a story written on the side of the can to set the scene.
The story reads; “400 million years in the making, the Daintree Rainforest covered mountain range sets the stage for spectacular views from Port Douglas. When the very essence of time becomes a little hazy, the only thing left to do is sit back and relax with brew bursting with fruit juice and packed with hoppy flavour.”
Hemingway’s Marketing lead, Alex Loughton, said the pandemic had forced the business to rethink how they package their products.
“We have moved to flexible packaging which still gives us a quality looking can and now we can make smaller quantities of any brew and use label stickers, it means we open up a whole new world of creativity,” he said.
“One of the exciting elements of the craft beer industry is the can art, and we are looking forward to more beers in our seasonal release series, as well as creating other series throughout the year ahead.”